Korean Expat Community for National Disasters

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Pop-up stores (팝업스토어) are a huge trend in Korea, offering exclusive products, brand collaborations, and immersive experiences for a limited time. From K-pop merchandise to fashion and beauty brands, these stores attract shoppers looking for something unique. Many brands use pop-ups to sell limited-edition items, test new products, or create Instagram-worthy setups that draw in customers.    You can find pop-up stores in major shopping areas like Hongdae and Gangnam (for trendy fashion), Myeongdong (for beauty and skincare brands like Laneige and Innisfree), and COEX Mall or Lotte World Mall (for big-name collaborations and K-pop pop-ups). Speaking of K-pop, entertainment pop-up stores are a dream for fans, featuring exclusive merch, photo zones, and limited album editions from groups like BTS and BLACKPINK.   ISince pop-ups last only a few days or weeks, it’s best to follow brands on Instagram and KakaoTalk for updates. If you’re planning to visit one, arrive early (popular stores get crowded), bring a card or use mobile pay (as some don’t accept cash), and be ready for an exciting shopping experience. Would you visit a pop-up store in Korea? What kind of brands interest you the most?